For many women, bra shopping is basically the worst. Many women don’t know their true band and cup size, and for those who do, those sizes seem to vary infinitely from brand to brand.
Okay, Jockey, your theory is sound. Bra fit would be vastly improved by taking the volume of the breast into account rather than simple measurements.
What this article and Jockey have completely ignored is that waaaaaay more than 10 breast volumes exist. I’m a 30JJ. Just below my size, not counting those with larger breast volumes, there are A, B, C, D, DD, E, F, FF, G, GG, H, HH, and J. That’s thirteen volume sizes in just my band size, not counting my own or those above mine, which I can assure you do in fact exist.
You know how I know that these sizes exist? Because companies sell bras in those sizes. Companies like Curvy Kate, Bravissimo, Effuniak, and Panache sell waaaaay more than ten cup volumes. If you’re trying to revolutionize bra fitting, maybe get with the current bra fit revolution and understand that the reason that so many people are in the wrong size bra is not necessarily because they need a new measurement system but because there’s no widespread education and the bras in their size aren’t available.
Which brings be to my next point, the sizes Jocky is producing in this “revolutionary fit”. They’re producing the equivalents of, you guessed it, the “standard sizes” that are already available in the US, with only slight expansion. 30A-F, 32A-F, 34A-GG, 36A-GG, 38A-GG, 40A-GG, 42A-GG. Congratulations Jockey, you’ve reproduced the size range European companies produce and have produced for years. Maybe try catching up with companies in the UK and expand a few band sizes up and down and quite a few cup sizes up.
I genuinely like the concept, don’t get me wrong, but they’re not tackling the right problems when it comes to bra fit. There’s no point in changing the fitting system if you’re going to offer the same limited size range as the previous system. People are still going to get sized into the wrong bra because you don’t even produce a size that fits them.
This post is part of The Modesty Panel, a series that myself and a handful of other bloggers are involved in this week that discusses the issue of modesty from many various perspectives. Be sure to read some of the other bloggers’ posts (as they appear during the…
Hi! A bit of a strange question. A couple months ago my mom bought me a Freya Nieve long line. Unfortunately, my boobs have grown since and now the cups are a bit to small. I would hate to give up on it because it was very expensive, but I can't return it. Do you have any suggestions? for now I wear it with a tank top because it makes it less noticeable, but with any tshirt it's obvious. Is it possible to alter the cups?
Cups are, unfortunately, pretty much impossible to let out. You can take them in (although it often does icky things to the line of the bra), but bras are built with an incredibly small amount of seam allowance incorporated into them so that it becomes virtually impossible to let them out without sacrificing the integrity of the garment or outright destroying the fabric.
I’ve seen people sell new/almost new bras on sites like ebay, especially in rarer sizes, like Freya’s size range. If you’re willing to take a bit of a hit on the price, that might be the way to go.
When I grow out of my bras in the cups, I always end up layering a lot to hide it, which is a slightly less desirable option than having a fitting bra, but we can’t all afford to spend hundreds of dollars every time we gain a cup size. I like to wear a tank top and then a fitted t shirt or hoodie to hold everything in and conceal the “boob muffin” effect as much as possible.
I guess this might be a strange question on another bra blog, but luckily this mod is a seamstress so I’m used to this kind of thing haha!